SHRM
branding // web // print
My role:
SHRM’s annual conference is the world’s largest gathering of HR professionals, attracting tens of thousands of individuals from across the U.S. and around the world to advance the profession.
After experiencing the 2017 conference ourselves, my partner and I created a campaign to reflect the magnitude of the event’s impact on every professional in attendance. These print pieces were accompanied by a digital campaign consisting of banners and emails to help drive registration.
Photographer Cade Martin helped bring the HR Giant concept to life.
Accolades
Addy Awards - Silver