Quick facts:
- Former PhD. candidate in cell and developmental biology
- Raised on a farm
- Started college with a full opera scholarship…
- …Graduated with a B.S. in Biology; Minor in Chemistry
Specialties:
Disease/Market Focus: Pharma, healthcare, DTC, HCP, and DE language - both local and global.
Campaigns: Pharma, biotech, healthcare, market prep, disease education (unbranded campaigns)
Strengths; concepting; working at pace (pitch, fire drill, etc); thorough understanding
My specialties are pharma and healthcare. I’ve worked on, concepted, pitched, and/or launched DTC, HCP, and DE campaigns, with experience in both US and global markets.
Other stuff about me:
Referencing, annotation, and helping other writers understand the what/why/how of this process across a variety of client platforms and practices.
I adore collaborating and challenging ideas together with colleagues of every discipline (especially my lovely ADs) but I do need to block off time to focus, if the project is big/important/highly conceptual.
As an ACD: I believe in servant leadership and extreme ownership. I believe happy, supported, empowered, accommodated, uplifted employees are ones that work their butts off when you really need them to.
I’d be pleased to make your acquaintance.
