GENFIT HCP: NASH EDUCATION PROGRAM (NEP)
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My Role:
Nonalcoholic steatohepatitis (NASH) is a growing epidemic. Haven’t heard of it? You aren’t alone. One of the greatest dangers of NASH is its ability to disguise itself among common comorbidities like type 2 diabetes, metabolic syndrome, and others. As a result, NASH often goes undiagnosed until liver damage is beyond repair.
Primary care physicians are on the front lines of disease awareness and management. That’s why French biopharmaceutical company, GenFit, launched the NASH Education Program for HCPs. The core of the NEP program is an expansive, global unbranded website designed to educate HCPs about the disease and its diagnosis, treatment and management strategies, and more.
As a Senior Copywriter with Wunderman Thompson Health, I helped lead a small team of writers and creatives working across our DC and NY offices through a full creative refresh of the NEP website. This involved an overhaul of their content organization and a full rewrite to streamline the NEP narrative and highlight key insights. HCPs are consumers, too, after all.