colleen b | copywriter

FOUNDATION MEDICINE
TV // digital // print

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My Role:

Start With Step One was one of those campaigns where close client partnerships, rock-solid strategy, and a small, close-knit team of hard-working weirdos combined to help great creative thrive and multiply. The concept we built, side-by-side with our cliets..

That same creative survived multiple validation exercises, legal reviews, and gut-checks from stakeholders, lawyers, clients, healthcare professionals, and most importantly, patients. I’m proud of the work and even prouder to have been part of the team that brought this to life: from “what do you mean we’re only pitching one idea” all the way through to the final product no one thought possible.

More importantly, I’m proud to have been a part of something that will truly change the way we treat cancer in the future.

Accolades for Claire
AAF DC Addy Awards - 4 Gold (Local), 3 Silver (Regional)
London International Awards - Finalist
Global Awards - Finalist
The One Show - Shortlisted

In loving memory of Olli Tervo, my friend and partner in creating this concept.