ABC BAKERS
digital // print // branding
My Role:
You may not have heard of ABC Bakers but odds are, you’ve eaten their cookies. ABC is one of only two official makers of Girl Scout Cookies. In collaboration with Epiphany Studio, I helped refresh the ABC brand to better position themselves against their sole rival, Little Brownie Bakers.
The transformation began with an inspirational brand manifesto and continued with a rewrite of ABC’s website, sales brochures, council guides, and Girl Scout materials. As an extension, Epiphany launched a Summer Girl Scout Internship program, which I had the privilege of directing in 2013.