ABBVIE: RINVOQ FOR M2S ATOPIC DERMATITIS
indication launch // pre-launch message testing/dev // print // MOA video // digital //social // patient testimonials
Patient Testimonials | My Role:
I drafted the Q&A for both interviews, working side by side with clients, their medical review partners, and the patients themselves to ensure we’d get every sound bite we needed for our shoot. While on set, I played dual roles: interviewer for our patients and mediator/guide/on-the-spot-triage writer for RC/client conversation during the 2-day production.
By all accounts, it was one of the smoothest shoots in DH history.
The MOA Video | My Role:
The ground-breaking MOA? A pinball machine demonstrating the way inflammation spins out of control and how RINVOQ acts to sooth those overactive cytokines. We ended up animating it but I was hell-bent on building the real, playable thing from scratch to bring to trade shows.